Building a brand is no easy feat. Many of us want to start with hundreds or thousands of followers, but we all forget that everyone starts with zero. Everyone starts with nothing. You have to build it. You have to go through awful to get to awesome in branding and business… but it can be done, and we're here to help. Here are five ways you can start building your brand today:
1) Know Your Audience - You need to know what customers want and how they want to get it from you. This will determine the type of content that should go on your site or social media profiles, as well as the style of messaging that resonates best with them.
2) Develop a Unique Voice - Each company and brand has its own voice; understanding what yours is takes time and practice, but if you do it right, people will notice and trust you more for telling your story in an honest way instead of trying too hard to make yourself sound like someone else. Your unique voice is your USP (unique selling proposition), so develop it through practice and testing.
3) Use the Power of the Written Word - Blogging isn’t dead, millions of people read blogs every day. Make a list of short stories and lessons that you have learned in your life and start writing them down. Leverage photos, graphics and videos to bring them to life. If you are good at writing, use this form to tell your stories. If you aren’t as comfortable with the written word, then use one of the next 2 options.
4) Use the Power of Audio - Social Audio is getting more popular every day. Let’s face it, some of us would love to listen instead of read or watch. And as a creator, it is much easier for some of us like to talk more than writing or recording video. This is essentially the podcast movement. You can create your own podcast from the comfort of your phone. You can also record audio clips, soundbites and even entire courses right from your phone and post them to the cloud. Sound hard or too technical? Don’t worry, we are here to help!
5) Use the Power of Video - Video has never been easier to create. You no longer have to create long form video, like what we see on Youtube. You can now create 15 second clips, and use online creation tools to build video content and you don’t even have to be the star. If you like videos, these are some of the most engaging forms of content on the internet. And becoming the charismatic leader of your brand will launch your influence to new heights!
No matter how you choose to tell your story, the most important thing to do is start telling it, and tell it often. Today, people going into business and become customers of those that they feel like they know like and trust. The more you share of yourself, the more your dream customers will find you, buy from your and want to work with you.
I have cheatsheets and swipe files for building a brand with blogs, audio and video! Join #LOVEfluencers if you would like to get access!